As the holiday season gets into full swing, engage student’s shopping preoccupation with nineteenth century department store ads and photographs.  The Marchand Archive holds dozens of intriguing posters that will get students thinking about the differences between department stores then and now.

Take for example this 1885 ad for Hill Brothers Millinery Goods storeroom.  Perhaps students notice how well dress the shoppers are.  Maybe they recognize that all the sales associates are men.  Or even, notice the differences and similarities with today’s stores layout of goods.  No matter what draws them in, they will soon forget they are engaging in a historical conversation!

Ad poster for Hill Brothers Millinery Goods salesroom interior, New York City, 1885

Search here for more examples!